Case Study: Brand Refresh to Marketing Strategy – Tim Russ Estate Agents

Tim Russ is a well-established estate agency with offices across Buckinghamshire. After a recent acquisition, the leadership team sought to modernise the brand and streamline their marketing efforts to better reflect their professional, client-focused approach.

Upon acquiring Tim Russ & Company, the new management team identified the need for a refreshed brand identity and a stronger marketing foundation. With multiple branches and a loyal local reputation, any changes had to balance modernisation with heritage. They also required support to implement new marketing platforms and update their digital presence across key industry channels.

Seven Digital was brought in to act as an embedded marketing partner, an extension of the team rather than an external agency. With a deep understanding of the property sector and the nuances of estate agency marketing, we focused on the following areas:

• Brand refresh: Developed a modernised logo and visual identity that retained the well-recognised Tim Russ name and colour palette.
• Printed marketing materials: Redesigning window cards and other collateral to reflect the updated brand.
• Signage and office branding: Rolled out new signage across their offices to ensure consistency and visibility.
• Company statements: Crafted clear internal and external messaging to communicate the brand direction and values.
• Digital presence: Onboarded Tim Russ to the three major property portals – Rightmove, Zoopla, and OnTheMarket – ensuring each branch was correctly listed and optimised.
• Platform rollout: Supported the implementation of new marketing tools such as Street and Spectre to streamline operations and elevate campaign effectiveness.
• Website: Project managed the development of Tim Russ’ new website which is due to go live soon.

The transformation has been met with extremely positive feedback from the Tim Russ leadership and wider team. With a refreshed identity and clear marketing systems in place, the agency is now well-positioned to grow under new ownership.

 Client Testimonial:

‘Aury at Seven Digital has been absolutely first class. Having only recently acquired Tim Russ and Co, Aury has provided some much-needed marketing support. This even included a refresh of the brand, whilst retaining the name and colour ways. Aury is like a highly valued member of the team as opposed to simply a partner, and we have all been hugely impressed by everything Aury and his team have done to date. None of this surprises me as we worked together some years ago, so I knew we were not only getting a great marketing guru but also an all-round decent guy as well.’ – Vince Courtney, Managing Director, Tim Russ Estate Agents.

Our work with Tim Russ showcases the full breadth of our estate agency marketing expertise, encompassing brand strategy, creative execution, platform management, and day-to-day consultancy. As trusted partners, we integrate seamlessly into our clients’ teams to deliver strong marketing results.

We now continue to work with Tim Russ on an ongoing basis, acting as their dedicated marketing team to support continued growth and brand development.

Looking for a marketing partner that truly becomes part of your team? Contact Seven Digital today to see how we can help you elevate your brand and marketing.